Enlighten the Senses at the Life is Beautiful Music Festival

Las Vegas is world-renowned for its reputation as “Sin City”—the one stop shop to indulge in guilty pleasures like wild nightclubs, lavish hotels and extravagant dining destinations. With millions flocking to Vegas every year for their share of the merrymaking, it’s only natural to incorporate music into the agenda in the form of this September’s fresh and trendy Life is Beautiful music festival.

Setting up camp in Downtown Las Vegas, Life is Beautiful hit the scene in 2013 as a two-day festival targeting not just tourists, but all of the city’s music-loving locals. After growing to three days in 2014 there was no turning back. Vegas had a new attraction to join the multitude of activities entertaining Sin City’s finest. Thousands of attendees have returned year after year to experience the festival’s unique offerings that involve more than just an enticing music lineup. Marketing itself as a “movement” more than just your average music festival, Life is Beautiful embraces the creative in also featuring artistic and public speaking talents that put a twist on the attraction.

Photo: Life is Beautiful

 

Music

While there are plenty of perks to snagging a ticket to this year’s festival, one of the biggest draws is of course the rockstar lineup highlighting some of the hottest contemporary musical acts. Hip hop fans will be excited to find J. Cole headlining along with G-Eazy. Major Lazer is set to bring their island EDM vibe while Mumford & Sons and The Lumineers will contribute their folksy sound. Buzzed about up-and-comers such as Alunageorge, Duke Dumont, and Galantis will have their time in the spotlight alongside seasoned veterans like The Shins, Jimmy Eat World, and Bloc Party. Electronic pop group Empire of the Sun was recently added to the lineup and is sure to impress, known for their theatrical performances. No matter your music taste, there’s something for everyone on the Life is Beautiful stage.

 

Photo: Life is Beautiful

Food

Lively music fans need to keep their energy up for the three-day event and the options for festival cuisine will have attendees all charged up to cheer on their favorite artists. The culinary villages offer a variety of delicious selections from local chefs showcasing their best dishes. Whether you’re craving sushi, pizza, nachos, or any of the other appetizing creations available at the numerous vendors and food trucks, guests should arrive hungry and ready to grub.

 

Photo: Life is Beautiful

Art

When they aren’t grabbing a bite, guests will be able to feast their eyes on the many murals and installations that decorate the Life is Beautiful landscape. Their art program incorporates hundreds of pieces by emerging artists from across the globe. Immersive experiences are also a highlight, as the Art Car will travel the festival grounds utilizing mobile technology to host roving DJ sets. Outside of festival grounds there will also be exhibits available to enjoy at local site-specific locations like the abandoned Town Lodge and Western Hotel Casino. Downtown Las Vegas becomes a host for the art scene allowing festival goers to take in a bit of cultural enlightenment in the midst of the festivities.

 

Photo: Life is Beautiful

Learning

Along with the artwork, numerous public speakers with a variety of backgrounds will make appearances at the festival to enlighten their audiences about their areas of expertise. Last year’s talkers included everyone from actress Rosario Dawson to scientist Bill Nye, who each came prepared to educate the crowds in the form of personal storytelling and interactive chats. You’ll be sure to learn something new from speakers who aim to contribute to the Life is Beautiful movement and change the world for the better.

Music fans will get a well-rounded experience at Life is Beautiful, making it one of the most intriguing festivals to spring up over the past few years. The unique Downtown Vegas location combines the desert festival vibe with a bustling metropolis that’s made to party. Join the musicians, artists, and speakers this September 23rd-25th as they bring their A-game in order to turn the Life is Beautiful into a staple of the music-lover’s festival circuit.

 

Photo: Life is Beautiful

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Contact concierge@zochagroup.com for information on tickets and tables.

 

Photo: Life is Beautiful

Photo: Life is Beautiful

Photo: Life is Beautiful

Photo: Life is Beautiful

Photo: Life is Beautiful

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