7 of the Best Food and Drink Festivals in Los Angeles

Everybody knows that delicious food and a quality drinks are good for the soul, but both are even better when enjoyed with others. Food and drink festivals are a great way to get out into the community and enjoy some great eats at the same time. There are a variety of events highlighting different areas of the food universe around the city, so here are some of the very best food and drink events for you to taste something new.

Photo: Zocha Group

 

Santa Monica Wine Fest

Wine novices and sommeliers alike are welcomed to come to the Santa Monica Wine Festival happening in the beachside city of Santa Monica. The festival prides itself on bringing wines from all over the world under one roof along with live music and wine education.

 

Photo: Zocha Group

Smokefest 2 Barbecue Festival

This barbeque festival hosted at LA Ale Works in Hawthorne celebrates everything grilled, smoked, and slathered in sauce. The event is free to the public, with each individual booth setting their own prices per dish. The festival is also family and dog-friendly, with giant games of Jenga and Connect Four happening all day long.

 

Photo: Smokefest Barbeque

Vegan Street Fair

The Vegan Street Fair is an annual celebration that brings plant-based food and good times together in its North Hollywood neighborhood. This free-to-enter event hosts multiple vegan food vendors from all over the city to bring you a smorgasbord of delicious and nutritious eats.  

 

Photo: Vegan Street Fair

Montrose Craft Beer Festival

This event is a celebration of local brewers and craftsman who have perfected their beer creating process. The Montrose Craft Beer Festival is an annual occurrence that along with great beer holds lawn games, a photo booth, and a live DJ.

 

Photo: Montrose Craft Beer Festival

Masters of Taste

This premier food and drink festival is held at the Rose Bowl and unites dozens of Los Angeles’ top chefs, wine and beer experts to all come together for a greater cause. 100% of the proceeds goes to Union Station Homeless Services, which serves to place the homeless in available housing. What could be better than enjoying some delicious food and quality drinks for a great cause?

 

Photo: Master of Taste

ColdXela Homebrewed Craft Beer Festival

The SoCal Cerveceros are host their annual homebrewed beer festival that focuses on celebrating local award-winning homebrew beer makers. The festival also prides themselves on bringing in up and coming Latino bands and music acts that make for an exciting day of fun.

 

Photo: Zocha Group

Long Beach Seafood Festival

Seafood lovers from all over California head to Long Beach to enjoy some of the best fish that Southern California has to offer. The festival features amazing dishes from top chefs all over Los Angeles, as well as demonstrations from top celebrity chefs, eating competitions, dances, and much more. Those with a birthday during the month of the festival get to enjoy free entry to take a bite of the fresh seafood selections.

 

Photo: Long Beach Seafood Festival

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For information on event tickets and accommodations in Los Angeles, contact concierge@zochagroup.com or inquire through the chat box below

 

Coachella Parties 2019: A Guide to the Best Events of the Weekend

One of the best music festivals in the world is enhanced every year by a flurry of pop-ups, sponsored parties and branded events put on for the influx of festivalgoers in the area. Nearby cities like Palm Springs, Cathedral City, Thermal and Rancho Mirage act as the sites of these numerous unofficial Coachella parties. Their own music lineups and attractions draw in partygoers looking to make the most of their time in the desert. Get an idea of what to expect for this year’s festivities along with an updated list of Coachella parties for 2019 as they’re announced.

Photo: Coachella Parties 2019

 

Neon Carnival

Known as the best Coachella party of the weekend, the annual Neon Carnival has been one of the most highly-coveted wristbands as the guest list filled with actors, musicians, socialites and industry insiders is one where you can’t buy your way in. The exclusive, invite-only event put on by nightlife guru Brent Bolthouse has blossomed into a mini-festival itself, with carnival rides, a ferris wheel and world-renowned music acts taking the stage. After moving to a larger location in 2018 to include an even bigger invite list, the party is rumored to take on multiple weekends for 2019 at the expansive HITS Desert Horse Park.

 

Photo: Neon Carnival / Michael Kovac/Getty Images

Poppy

2018 was the inaugural year for this pop-up of h. wood group’s exclusive Los Angeles nightclub known for its celebrity clientele. Partnering with Kylie Cosmetics, Beats 1 and BMW made for a Coachella party to remember with plenty of A-list sightings including Rihanna, Cardi B and Paris Hilton. Kendall Jenner took the stage to DJ opening up for Diplo and a full surprise set from Lil’ Wayne got the crowd dancing.

 

Photo: Poppy Coachella Party

Bootsy Bellows

Known for its exclusivity, an invite to the annual Bootsy Bellows party is hard to come by. The Los Angeles nightclub owned by h. wood group partners with McDonald’s each year for a pop-up event that attracts plenty of celebrities along with Los Angeles’ finest. The pool party fully stocked with musicians, models and actors digging into the selection of McDonald’s burgers makes for a day party dream in the sunny Rancho Mirage location.

 

Photo: Bootsy Bellows Coachella Estate

Revolve Festival

What started as an annual party has turned into its own La Quinta mini-festival that’s fit for fashion lovers, bloggers and influencers. A brand known for hosting events where their models hang out on luxury vacations, Revolve Festival is no different with people like Chanel Iman, Sophia Richie and Emily Ratajkowski showing up to join in the weekend of pool parties and private events. Artists like Snoop Dogg, Migos, Rick Ross and ASAP Rocky have shown up in past years to entertain guests during the stylish weekend.

 

Photo: Revolve Festival

Desert Gold at The Ace Hotel & Swim Club

One of the more approachable parties of the weekend, The Ace Hotel’s Desert Gold event spans two weekends and is open for RSVPs in the weeks leading up to Coachella. DJs spin music all day long with the hotel pool open for drinks, food and taking a dip in the sparkling water. The go-to hangout spot in Palm Springs makes for a relaxing way to enjoy the desert sun.

 

Photo: Desert Gold at The Ace Hotel & Swim Club Coachella

Hyde Sunset

One of sbe’s favored West Hollywood venues, Hyde has made its way into the Coachella party scene by partnering with brands like Republic Records and TRESemme to create exciting collaborative events. Last year’s Foray Oasis party at the Foray Estate in Rancho Mirage had guests enjoying a DJ set by Brody Jenner while 2017’s Hyde Away party saw a performance from Hailee Steinfeld and a DJ set by Joe Jonas.

 

Photo: Hyde Away Coachella Party / sbe

The Do-Over by Adidas

This roving international event shows up each year as a Sunday Coachella party that has been going on for years, continuing to be a great way to close out a weekend of fun. The Commune space at the Ace Hotel is taken over by photo booths, a food truck and Adidas merch while you hang out and dance to the sounds of the DJ. Take a dip to cool off as you round out your weekend with a relaxing day at the pool.

 

Photo: Ace Hotel

Vestal Village

This annual event held at an undisclosed location each year features live music and plenty of sponsored swag to keep up the good time. Past events have seen performances from Crystal Castles, Ariel Pink and Shiny Toy Guns along with hair and makeup makeover stations and sponsored drinks to fuel your buzz. DJs also take the stage in between sets to spin music while you cool off in the pool under the sun.

 

Photo: Vestal Village Coachella

T-Mobile & Pandora Indio Invasion

You’ll have a great time at this party that decks out the Cree Estate in Palm Springs with food, drinks and music. You’ll be partying poolside with up-close-and personal performances from artists like Charli XCX and Dillon Francis. The complimentary drinks and swag make this party a lively daytime event that leaves plenty of time for you to catch the artists at the festival.

 

Photo: T-Mobile & Pandora Indio Invasion

VAMPPED Vacancy

This social media talent and branding agency throws an influencer-filled bash each year alongside brands like BooHoo, L’Oreal Paris and Bumble. Guests travel to a private estate for a desert pool party with sponsored gifts and an open bar. Past parties have included attendees like Vanessa Hudgens and Emily Ratajkowski, and performances from celebrity DJs like Brody Jenner.

 

Photo: Vampped Vacancy Coachella

DayClub Palm Springs

Head to the Palm Springs Hilton for a pool party extravaganza at DayClub Palm Springs. Each day features a new artist performing to a crowd of lively partygoers, with international acts like Diplo, Rufus du Sol and Dillon Francis taking the stage. Upgrade to a Cabana to have the best spot in the house for this dance party in the desert.

 

Photo: DayClub Palm Springs Coachella

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Check back each week as we continue to update our list with new information on all the best Coachella parties as soon as they’re announced.

For information on travel accommodations during Coachella, contact concierge@zochagroup.com.

 

Photo: Coachella Party

Photo: David X Prutting/BFA/REX/Shutterstock

Photo: Coachella Valley Music and Arts Festival

Photo: Kendall & Kylie Jenner / Jerod Harris

Photo: Neon Carnival –
Donovan Justin Gonzalez

Photo: Coachella / Getty Images

 

Top Tips for a Luxury Coachella Adventure

One of the hottest festivals in the country, The Coachella Valley Music & Arts Festival, is known for its internationally-acclaimed lineup, fashionable attendees, and summery location in the Coachella Valley desert of Southern California. If you’re planning to attend this world-renowned event, there are plenty of things to keep in mind to make the most of your musical getaway. Prepare for a weekend to remember through following these tips to making your luxury Coachella experience magical.

Photo: Getty Images

 

Rent a Private Home

With such a limited number of hotels in the area, people often book their Coachella stay at least a year in advance. Rather than having a typical hotel experience, renting a home or villa is a great way to maximize your fun with a group of friends. Palm Springs is known for its mid-century design elements that will give your lavish stay a unique atmosphere.

 

Photo: Old Polo Estate

Hire a Chauffeur

Those who live within driving distance to the area often prefer to hit the road instead of worrying about the hassle of flying. If driving is more your speed, consider hiring a private chauffeur for the weekend to lead you to wherever your adventure takes you. You won’t have to skip out on toasting glasses with friends and you can enjoy some much needed R&R during the ride.

 

Photo: Zocha Group

Attend the Exclusive Parties

While Coachella may be a big party on its own, the number of branded and sponsored events that occur throughout the weekend grows each year. Some are more exclusive than others, and if you know the right person, you can get your name on the list for the hottest events of the season. From the annual Neon Carnival to the Bootsy Bellows Pop-Up event, A-listers are known to show up to these VIP extravaganzas.

 

Photo: Neon Carnival / Donovan Justin Gonzalez

Arrive in a Helicopter or Private Jet

For those who prefer to arrive to the area quickly, consider taking a helicopter trip to Palm Springs. You’ll get a beautiful scenic view of Southern California on your way, and won’t have to worry about traffic clogging up your good time. A private jet will also get you to the desert in no time and the comfortable seating will be well worth it.

 

Photo: Coachella / Vogue

Shop Til You Drop

With a reputation for being one of the most fashionable events of the year, you’ll want to make sure you curate your look to be exactly your style. Palm Springs is known for its variety of shopping outlets, and you’ll have a great time adding finishing touches to your outfits at their many designer boutiques. Take a pit stop in the area and indulge in a few new pieces to make your weekend wardrobe festival-ready.

 

Photo: Trina Turk

Hire a Private Chef

As much as you may believe you’ll have time to cook during the weekend, a private chef will make your experience far more enjoyable. Having a chef make a few meals at your private home leaves you and your group free to truly relax when you’re not at the festival. A home cooked meal is just what you’ll need to stay energized for all those wild days in the summery heat.

 

Photo: Zocha Group

Road Trip in a Luxury Car

Some people may enjoy the scenic tour through Southern California and would prefer to drive on their own. If that’s the case, consider renting a luxury car to take your road trip to the next level. You’ll get to experience the open road along with arriving in style to kick off your lively Coachella Weekend.

 

Photo: Zocha Group

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The Atlanta Party Guide for Super Bowl 2019

For those planning to attend Super Bowl LIII on February 3rd, Atlanta will feel like a playground with plenty of events and parties happening to celebrate the big game. The city will be filled with revelry as celebrity hosts attend exclusive parties held throughout the area. Watching the Rams and the Patriots battle it out at the Mercedes-Benz Stadium won’t be the only highlight of the weekend when you attend any of these exciting events.

Photo: Super Bowl LIII – Patriots vs. Rams

 

Bootsy Bellows x E11EVEN Miami: Big Game Weekend

Thursday, Jan 31st – Sunday, Feb 3rd

One of the hottest nightclubs in Los Angeles, Bootsy Bellows is known for throwing parties surrounding events like Coachella, Art Basel, and anywhere else with a celebrity crowd. Their pop-up parties for the Super Bowl in collaboration with E11EVEN Miami will occur Thursday through Sunday at Ravine ATL with performances from Gucci Mane, Tiesto, French Montana and Kaskade.

 

Photo: Ravine Atlanta

Sports Illustrated: Saturday Night Lights

Saturday, February 2nd

Fans of the iconic sports magazine will enjoy the festivities of this year’s party held at the College Football Hall of Fame. Snoop Dogg will be taking the stage as “DJ Snoopadelic,” along with live performances by Lil’ Wayne and DJ Irie. Los Angeles’ famous Hyde Sunset nightclub will be hosting a pop-up Celebrity Lounge for you to party alongside Sports Illustrated’s Swimsuit models at this trendy event.

 

Photo: College Football Hall of Fame

Maxim Big Game Experience: ATL Royalty

Saturday, February 2nd

This highly-anticipated Super Bowl party returns to the scene to establish itself as being one of the most exclusive events of the weekend. The Fairmont in Atlanta will be filled with A-list guests to honor successful people from sports, music, and fashion who all call Atlanta home. The unique activations and live performances by Diplo, Future and Jamie Foxx will be the cherry on top of this lavish event.

 

Photo: The Fairmont Atlanta

Bud Light Super Bowl Music Festival

Photo: Super Bowl Music Fest

Friday, Feb 1st – Sunday, Feb 3rd

Bud Light will be uniting with On Location Experiences to put on an exciting festival with a killer lineup. The first ever event will go on for three days at the Atlanta State Farm Arena. With artists like Ludacris, Migos, Lil Yachty, Aerosmith, Bruno Mars, and Cardi B taking the stage throughout the weekend, attendees are sure to have a star-studded experience to round out the Super Bowl LIII revelry.

 

Photo: State Farm Arena Atlanta

Shaq’s Funhouse

Saturday, Feb 1st

While he may be known as a legendary basketball player, Shaquille O’Neal has transitioned his skills to the turntables as he is set to hit the stage as “DJ Diesel” at this carnival-themed bash. A Ferris wheel and Cirque de Soleil performers will keep the party going as performances from Migos, T-Pain, Lil Jon, Diplo and Tiesto will join Shaq in putting on a show for the crowd.

 

Photo: Shaq

The Big Game Takeover

Saturday, February 2nd

Head to the Atlanta venue Compound for an exciting nightlife experience while you’re in town for the festive weekend. Cardi B and Meek Mill will hit the stage while attendees dance the night away at the exciting, multi-level nightclub.

Maxim Pregame Experience

Sunday, February 3rd

You’ll start your Super Bowl Sunday right by attending Maxim’s Pregame party with plenty of food, drinks and live music in an extravagant venue. Hosted by Deion Sanders, the experience will be a memorable one with Snoop Dogg on the turntables for the day party as “DJ Snoopadelic.”

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For information on tickets, bottle service or accommodations in Atlanta, contact concierge@zochagroup.com

 

Have Fun in the Sun at California’s Best Music Festivals

California boasts some of the best weather in the country which makes it the perfect host for lively music festivals each year. People from all over the world gather in the thousands to enjoy their favorite artists underneath the California sunshine. From artsy independent groups to well known pop stars, you can see your favorite hits performed live along with crowds of cheering fans. These music festivals are sure to bring you fun in the sun during your next trip to California.

Photo: Zocha Group

 

Coachella – Mid-April

Officially titled the Coachella Valley Music and Arts Festival, this world-renowned event is known for its stylish crowd and unparalleled lineup of artists. Thousands flock to the Coachella Valley desert to not only dance under the sun to their favorite music, but also to take in the art and cultural aspects of the exciting event. Camping out in tents on the campground or renting a luxury villa with a group of friends is also known to enhance the experience along with attending the numerous sponsored events and parties throughout the area.

 

Photo: Coachella Music Festival

Photo: Coachella Music Festival

Outside Lands – Mid-August

One of Northern California’s most iconic festivals, Outside Lands is an exciting event held annually in San Francisco’s Golden Gate Park. The quirky and mystical theme makes for an artistic escape with plenty of musical performances along with food, drinks, art and comedy. The diverse lineup includes favorites across the music landscape in rock, hip hop, pop and more.

 

Photo: Outside Lands

Photo: Outside Lands / Adrian Spinelli

FYF Fest – Late Summer

This two-day festival has boomed in popularity through the years with top notch lineups attracting Los Angeles locals for an end-of-the-summer celebration. The variety of acts including big name music veterans and indie favorites makes for an eclectic mix that everyone can enjoy. With plenty of food vendors, art installations and a beer garden, FYF attendees get an exciting taste of summer at LA’s historic Coliseum in Exposition Park.

 

Photo: FYF Fest

Photo: FYF Fest

Lightning in a Bottle – Mid-May

While music is the main focus for this event, attendees get a well-rounded experience through talks led by worldly experts, hands-on workshops, healing sessions and more. You’re sure to be entertained through the various activities occurring throughout the grounds ranging from dining experiences to live painting to performance art. The Location in the hills of Monterey County also provides a coastline for you to take a dip in the lake while enjoying the melodies.

 

Photo: Lightning in a Bottle

Photo: Lightning in a Bottle

Kaaboo Del Mar – Mid-September

This three-day event based in San Diego prides itself in bringing new experiences to the table through entertainment, art and hospitality. Watch some of the world’s best rock and roll artists on stage while getting a taste of their artisanal fare with wine, craft beer and signature cocktails to match. Contemporary art installations will stimulate your senses with original pieces on display including some created live on-site.

 

Photo: Kaaboo Del Mar

Photo: Kaaboo Del Mar

Treasure Island Festival – Mid-October

Head to the Bay Area to experience Oakland’s two-day Treasure Island Festival, fully stocked with buzzworthy indie music acts and appealing headliners. You’ll never have to choose between two performances as set times never overlap, letting you jam out to each and every artist while overlooking the water of the San Francisco Bay.

 

Photo: Treasure Island Music Festival

Photo: Treasure Island Music Festival with Santigold

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For information on accommodations for any of these festivals, contact concierge@zochagroup.com

Sundance Film Festival 2019: Highlights & Party Guide

One of the film industry’s biggest highlights each year is the Sundance Film Festival in Park City, Utah. Industry professionals, celebrities, and film buffs flock to the wintery event for 10 days of appreciating the best new films in the world. With glamorous industry parties and A-list guest lists, the small town is transformed into a playground for Hollywood and movie lovers across the world.

Photo: Sundance Park CIty

 

Films

Whether you have a Festival Pass to attend screenings as you please, or individual tickets for anticipated favorites, there are plenty of ways to make the most of the entertaining week. There are more than 100 films being screened as festivalgoers enjoy their time through attending premieres, industry panels and mingling with the cinema-loving crowd. With categories like Midnight, late night screenings of burgeoning cult favorites, or New Frontier, films that challenge the boundaries of modern cinema, you’re sure to get a sneak peek of what’s hot in the industry with the variety of films for viewing.

 

Photo: Zocha Group

Resorts

With such a large influx of people in the small town, finding lodging in Park City can be a challenge. Those who do snag a room at one of the few luxurious resorts are treated to an elegant stay near the festival. The Sundance Mountain Resort is a favorite, created by actor Robert Redford, and later spawning into the Film Festival itself with Redford as President and CEO. The Stein Erikson Lodge is world-renowned for skiing with lavish dining, spa treatments and entertainment. Ski fans will also enjoy Montage Deer Valley, where they can hit the slopes and cozy up in the extravagant lodging, along with relaxing in the largest spa in Utah.

 

Photo: Montage Deer Valley

Parties

While the focus of the festival is the films, the party culture is a huge draw as dozens of celebrations go on throughout the week sponsored by big brands and industry players. One of the most known parties includes the annual Tao event, usually totaling three nights of an exclusive nightclub experience. The WME Lounge is known to attract a celebrity guest list along with brands like Nylon, Lyft and AT&T hosting their own festivities.

 

Photo: Usher at Sundance

MACRO Lounge

The MACRO Lounge will be back at Park City for another year of panels and events highlighting up-and-comers in the film industry. A fireside chat with Jada Pinkett Smith will entertain attendees and Congresswoman Alexandria Ocasio-Cortez is planning to attend the after party for documentary entry Knock Down the House on Sunday, January 27th. The annual invitation-only Midnight Macro Party will also return and is scheduled for the night of Saturday, January 26th.

TAO Park City

Anyone who has attended TAO nightclubs in Las Vegas or New York City will know what to expect at this exclusive pop-up happening for the 11th year. The Yard will play host to the party of star-studded attendees with Casamigos and Stella Artois sponsoring the event and giving partygoers a treat with a surprise Friday night special guest performance.

DIRECTV Lodge Presented by AT&T

Returning to Park City as a sponsor for the festival, AT&T will join with DIRECTV at Heber & Main to create a lively space for actors, tastemakers, and industry folk to mix and mingle. The lodge will host to a number of lunches, panels, and dinners catered by Los Angeles favorite and James Beard Award-winner, Jon and Vinny’s Italian Restaurant.

Stella’s Film Lounge

Belgian beer brand Stella Artois will be hosting a lounge space on Main Street bringing together filmmakers and stars who are each making innovative moves in the industry. The Stella Artois Film Finishing Fund grant will be presented to its recipients along with Women in Film at this exciting venue.

STARZ & Vanity Fair: Now Apocalypse World Premiere Launch Party

The Sundance official selection “Now Apocalypse” will be premiering at this highly sought-after party thrown by STARZ and Vanity Fair. The series’ filmmakers and actors will attend the exclusive screening along with being entertained by a DJ battle and silent disco to round out the night.

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Check back here as the event nears for updates on details for exclusive Sundance 2019 parties!

 

Contact concierge@zochagroup.com for more information on events.

Photo: Common at Sundance

Photo: Ryan Reynolds and James Franco at Sundance / Jonathan Leibson – Getty Images

Photo: Sundance Film Festival / Gustavo Caballero – Getty Images

Feel the Music at the Coolest Concert Venues in the US

There’s no better way to enjoy your favorite music artists than by seeing them perform live on stage with an audience full of cheering fans. From intimate shows to packed amphitheaters, concert venues across the country provide exciting environments to give you a musical experience to remember. Head to any of these venues to enjoy a dazzling live show with an impressive atmosphere to match.

Photo: Zocha Group

 

The Hollywood Bowl

This legendary venue has been a Los Angeles landmark for over a century with performances from some of the best acts in the world. The acoustically designed outdoor theater with a circular shape provides an impeccable sound as concertgoers attend bringing their own snacks, food and drinks to enjoy during the show.

 

Photo: The Hollywood Bowl

The Fillmore San Francisco

Finding its audience in the psychedelic music scene of the 1960s and 70s, this legendary venue is an iconic part of San Francisco history. A wall of vintage concert posters line the walls of the balcony seating as a tribute to the bevy of famous acts that have been in the Fillmore spotlight.   

 

Photo: The Fillmore SF

Gorge Amphitheater

You’ll never forget your concert experience at this venue that sits right along the Columbia River in Washington. With a maximum capacity of more than 20,000 people, the audience gets a view of their favorite artist along with a spectacular background of the Columbia gorge canyon.

 

Photo: Gorge Amphitheater

Red Rocks Amphitheatre

You’ll have Mother Nature to thank for the unique concert experience at Colorado’s Red Rocks Amphitheater. Getting its name from the monumental, vibrant rock behind the stage, the expansive outdoor venue built in the 1940s has been the site of a number of renowned performers.

 

Photo: Red Rocks Amphitheatre

The Bowery Ballroom

This legendary music venue has been home to some of New York City’s finest performers ever since it opened in 1998, becoming a staple in its Lower East Side neighborhood. The intimate space lets audiences get up close and personal with their favorite artists with balcony seating and standing room for up to 600 guests.

 

Photo: The Bowery Ballroom

Louisville Palace

Few venues in the country boast the authentic Spanish baroque style of Kentucky’s Louisville Palace. Originally built as a movie theater in 1928, the venue is a feast for the eyes with elegant details around every corner. Box seating in the auditorium resembles the streets of Spain with a night sky painted on the ceiling to complete the scene.

 

Photo: Louisville Palace

Radio City Music Hall

This world-renowned venue is a part of New York City history with millions of people visiting since its opening in 1932. With two acres worth of space, it stands as the world’s largest indoor theater that’s also home to the world’s largest stage curtains. You’ll never forget your visit to the massive venue enjoying music along with a sea of concertgoers.

 

Photo: Radio City Music Hall

The Wiltern

This unique Los Angeles space was originally built as a vaudeville theater, but is now home to some of LA’s best musical performances. The art deco design and murals create a beautiful backdrop to nightly concerts, award shows, and events. The tiered ground floor means everyone has the perfect view to see their favorite artists.

 

Photo: The Wiltern

House of Blues New Orleans

While most House of Blues venues have a similar look, the New Orleans location has the added touch of integrating the feel of the historic, musical city. Aside from being a popular live music venue, it also has the largest collection of folk art in the country with over 600 pieces adorning the space.

 

Photo: House of Blues New Orleans

The El Rey Theater

The El Rey began as a movie theater when it first opened its doors on Los Angeles’ Miracle Mile in 1936. It later became a Los Angeles Historic-Cultural Monument, and now the art deco style ballroom plays host to live music performances from world-renowned artists.  

 

Photo: The El Rey Theater

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For information on concert tickets and travel accommodations, contact concierge@zochagroup.com

 

A New Age in Advertising with Experiential Marketing

In an era where ads are considered more of a nuisance than informative, companies are exploring more creative avenues to reach their consumers in effective ways. One approach that has gained traction in recent years is experiential marketing—events where consumers have hands-on and in-person experiences with brands. These experiential events allow direct engagement that inspires an emotional connection to users.

Photo: Jeff Swensen – Getty Images

 

It has become a recognized trend that millennials tend to spend more of their income on experiences in comparison to the product-oriented generations that came before them. With their eyes constantly seeking new activities, they invest their free time in taking trips, going to events, and socializing in public places. This modern pool of highly active individuals sets up a foundation for experiential marketing to be extremely effective for brands. The continuously growing social media landscape has also become a large aspect of why experiential marketing is so useful. The unique and artistic spaces created for events are often prime photo-ops for attendees. Interactive activities can inspire hundreds of pictures which users voluntarily post to their social media channels. Experiential marketing events often will include a custom hashtag promoted in marketing materials and signage that allow attendees’ photos to be grouped online to make them easily viewed by others.

 

Photo: Roots Productions

 

Experiential marketing campaigns can also provide a way for brands to learn more about their consumers. Analyzing consumer data and KPIs are a significant part of marketing and with experiential events, consumers are often willing to provide relevant information about themselves in exchange for the opportunity to experience a fun event. These events act as a modern re-imagination of the classic focus group style of market research that proves to be more effective as it generates both in-person and online engagement while making a positive impact on the participant.

 

Photo: NVE Experience Agency

 

Ultimately the most beneficial part of experiential marketing is the personal connection consumers are able to make with a company and more specifically, their brand. These events help illustrate the brand’s narrative and integrate consumers into the story. Their in-person memories of experiencing the event are far more impactful than a billboard they pass on the street or an ad before an online video. These opportunities for direct engagement create a relationship where after attending an experiential event, the consumer is more likely to develop brand loyalty than through traditional means of advertising. This two-way relationship where both brand and consumer are learning about each other is an invaluable method that has plenty of space to flourish within the marketing industry.

 

Photo: Experiential Marketing Summit

 

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For information on booking an event with Zocha Group, contact concierge@zochagroup.com

 

20 of the Best Event Venues in Los Angeles

Putting together an event involves a number of decisions that each lead to creating a memorable experience. The space you choose to host your gathering can make all the difference in making a good impression on your guests. Whether it’s a holiday party with colleagues or an anniversary celebration with family, Los Angeles offers up a variety of beautiful spaces to set the scene for your special day.

 

Madame Siam

The newest to join the Houston Hospitality family, Madame Siam has plenty of space for dancing, drinking and enjoying the whimsical circus-themed décor. Carnival games and a house psychic are just a few of the draws for people to come see the sideshow.

 

Photo: Madame Siam

Photo: Madame Siam

Warwick

Large scale parties work great in Warwick’s lavish setting complete with a wrap-around bar and upstairs enclosed glass balcony. The upscale decor makes an impact as your guests will have free-range to mix and mingle in the attractive environment.

 

Photo: Warwick LA

Photo: Warwick LA

Norah

Whether you’re aiming for a full buyout or a semi-private space, Norah offers up a sleek, contemporary atmosphere that is sure to impress your guests. Their eclectic menu of American cuisine delivers flavorful dining for any size group.

 

Photo: Norah West Hollywood

Photo: Norah West Hollywood

Avenue

This Hollywood nightclub plays host to numerous events throughout the year due to its diversity of spaces including an indoor bar, main room and atrium garden. The seamless space with state-of-the-art equipment will make your event a night to remember.

 

Photo: Avenue LA

Photo: Avenue LA

Delilah

The vintage style of h. Wood Group’s Delilah makes for a perfectly elegant celebration in the dimly lit space where you can toast to the good life. The venue boasts burlesque shows with talented dancers that are sure to keep your guests entertained.

 

Photo: Delilah LA

Photo: Delilah LA

Barbette

Bring in your loved ones to reserve Barbette’s garden room or dining room at this modern, West Hollywood French Bistro. The stylistic decor with a rustic feel will create a chic environment for your gathering.

 

Photo: Barbette

Photo: Barbette

DAMA

The Latin-inspired cuisine mixed with the kitschy tropical interior makes DAMA a great place for an energetic celebration. The sophisticated setting with indoor and outdoor space will give you plenty of options to make your event worthwhile.

 

Photo: DAMA Los Angeles

Photo: DAMA Los Angeles

Mr. C. Beverly Hills

Timeless glamour is the main attraction at this elegant hotel perfect for tying the knot with a luxurious backdrop. The 360-degree views of Beverly Hills will put the right touch on your special day.

 

Photo: Mr. C Beverly Hills

Photo: Mr. C Beverly Hills

Katsuya Hollywood

Katsuya’s intimate dining room makes for a great place to celebrate in privacy, while also being suitable for large-scale events for as many as 400 guests. Their event team and award-winning catering takes your special event to the next level.

 

Photo: Katsuya Hollywood

Photo: Katsuya Hollywood

Perch

This sky-high destination is the perfect backdrop for baby showers, engagement parties and everything in between with their unmatched views of Downtown Los Angeles. The multiple floors available in the building that can accommodate up to 250 guests allow for events of any size.

 

Photo: Perch LA

Photo: Perch LA

Lono

Embrace the tiki spirit when you host your event at tropical hot spot Lono—an expansive and detailed space with a surprising size given its Hollywood Boulevard location. The sky’s the limit when you choose their quality cocktails and welcoming environment.

 

Photo: Lono Hollywood

Photo: Lono Hollywood

The Highlight Room

Take the elevator to the top of the Dream Hotel for an event at The Highlight Room, where their outdoor space and indoor lounge both offer up a picturesque view of Hollywood. Their swimming pool makes for a great touch on summer events and can be covered to provide a dancefloor.

 

Photo: The Highlight Room

Photo: The Highlight Room

E.P. & L.P

The view of West Hollywood can be seen for miles from the rooftop bar at EP & LP—a great place for a full buyout on the patio or a partial buyout at their event space Frankie’s Private Bar. The EP restaurant has an open floor plan for large group celebrations or smaller gatherings with friends and family.

 

Photo: EP & LP

Photo: EP & LP

Catch

Let your guests experience Catch’s garden-inspired atmosphere for seated dinners, cocktail events and everything in between. The trendy West Hollywood rooftop spot makes for the perfect backdrop to your celebration.

 

Photo: Catch LA

Photo: Catch LA

Goya Studios

If creativity and attention to detail are needed, Goya Studios is the place for your event to succeed offering up all the necessary lighting, sound and visual technology you’ll need to impress your guests.

 

Photo: Stage A Goya Studios

Photo: Stage B Goya Studios

The Bungalow Santa Monica

Watching the sun set over the ocean is the perfect way to celebrate by booking one of The Bungalow’s many indoor and outdoor options for private spaces.

 

Photo: The Bungalow Santa Monica

Photo: The Bungalow Santa Monica

The Spare Room

Host an event at The Spare Room and let the games begin as their multiple bowling lanes are sure to bring out the best in your guests.

 

Photo: The Spare Room Hollywood

Photo: The Spare Room Hollywood

Ricks

This poolside bar at Downtown’s Hotel Figueroa is an eclectic setting for your group to enjoy—their rooftop makes for the perfect intimate space for a gathering under the stars.

 

Photo: Rick’s at Hotel Figueroa

Photo: Rick’s at Hotel Figueroa

Doheny Room

Doheny Room makes for a great event destination with an upstairs escape perfect for mixing and mingling and a downstairs level to toast drinks over dinner.

 

Photo: Doheny Room

Photo: Doheny Room

Seven Grand

This Downtown Whiskey bar brings a sophisticated element to any event along with a quality drink list that will make your special day one-of-a-kind.

 

Photo: Seven Grand

Photo: Seven Grand Los Angeles

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For information on event planning and accommodations in Los Angeles, contact concierge@zochagroup.com.

 

A Ping Pong Match for Champs at the Metal One World Players’ Party

Tennis enthusiasts around the world will be tuned in to see this year’s 118th US Open held in Flushing, New York. The historic tournament gathers the best of the best to compete for a grand prize of over 50 million dollars. While there is a large prize at stake, there’s still time for a little fun for those planning to participate in Metal’s One World Players’ Party—an exclusive ping pong shootout between pros and amateurs.

 

Photo: One World Players’ Party

 

In the competitive spirit of the US Open, the World Players’ Party is being co-organized by Premier Live and SG Doyen to give amateurs a once-in-a-lifetime chance to play against ATP/WTA pros. On August 22nd the twenty-four players, ranging between tennis fans and seasoned professionals, will battle it out to see who will make it to the top. The top four finalists will play in the semifinals and and championship matches where the $50,000 prize purse will be decided.

The ping pong social club SPiN, known for their celebrity matches and exciting events, will be sponsoring the World Players’ Party held at the World Trade Center. The 64th floor Sky Lobby location will provide guests with an unparalleled view of the New York City skyline in the tallest building in the Western Hemisphere. Olympic-style ping pong tables will be guaranteed along with first-class culinary and cocktail selections. Before the game, live music by Marshall Seese will energize the group for and exciting match while guests mix and mingle with celebrities, and ATP, WTA and PGA tour pros. Additional musical performances will set the mood with previous Premier Live acts including Sean Paul, Jewel and Aloe Blacc.

The night isn’t just for fun and games, as the invite-only guest list of 200 high-profile attendees will participate in a charity auction to kick off the event for a good cause. Proceeds from the event will go to the National Tennis Foundation, which helps give children a pathway to athletic success, along with a selection of charities run by the pros themselves. It’s sure to be a night to remember for everyone involved as a lively way to kick off the world-renowned tournament.

 

Photo: One World Players’ Party

Photo: One World Players’ Party

Photo: One World Players’ Party

Photo: One World Players’ Party

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The Metal One World Players’ Party is an invite-only private event. For information on accommodations in New York City, contact concierge@zochagroup.com