The W South Beach has been widely known as a host for celebrity clientele and party-centric guests looking to experience the vibrance of South Beach. As Miami’s travel landscape evolves to include more than just nightlife, the W South Beach has followed suit in upgrading their aesthetic to a space built for serenity. The over 400 newly reimagined suites make for the perfect post-pandemic escape as travellers flock to Miami from all over the country. With updated living spaces, a new spa, and an enhanced multi-million dollar art collection, the refreshed setting of the W South Beach is the place to be for a visit to Miami.
The W South Beach opened in 2009 with a design complementary to Miami’s energetic landscape of lavish nightlife and party-centric culture. As the city’s culinary, architectural and art scenes have blossomed through the years, with help from popular events like Art Basel, the reinvention of the W South Beach reflects Miami’s sophisticated side while still embracing its vibrant energy.
The hotel’s new look includes an art collection curated by Aby Rosen. Additional pieces from Andy Warhol and Jean-Michel Basquiat have enhanced the already impressive variety of pop art throughout the hotel, with a $50 million collective value. The revitalized personality of the W South Beach also extends to new pool cabanas and post-pandemic safety features like UV light air purifying AC systems.
The hotel’s former aesthetic of stark lines, moody colors and bold patterns has been replaced with a softer feel. Suites have a color palette of bright pastels against white and beige backdrops, with wooden textures accentuating a natural vibe. The formerly dark, cosmopolitan design is now brighter and refreshed in alignment with Miami’s trajectory in becoming a city of cultural refinement.
Limitless views of the Atlantic are still one of the biggest perks for booking a room at the W South Beach, as well as updated furnishings ideal for relaxation. The crisp, new suites include modern kitchen and bathroom designs alongside state-of-the-art technology like adjustable circadian lighting, in-room Bluetooth for playing music, and in some suites, a media room. Beautiful artwork and photography from local and well-known artists alike adorn the walls keeping the creativity of the hotel alive in each room.
While the hotel has always boasted amenities like rooftop basketball and tennis courts, five dining venues and a beachfront lounge area, the Away Spa joins the hotel as its newest draw. This sanctuary for rest and relaxation is an inviting escape for guests seeking tranquility during their stay. Neutral colors and all-natural, wooden accents decorate the 9,000 square-foot space filled with treatment rooms, nooks for manicures and pedicures and a spa lounge to indulge in leisure. Guests can book a variety of services from massages to skincare treatments, and are swept away by aromatic touches and fresh greenery.
As the country begins to re-emerge from the pandemic, the W South Beach has proven itself to be a go-to destination. Whether you’re relaxing at Away Spa, or tapping into Miami’s classic party culture dancing to the DJ at WET Bar, there’s something for everyone at this storied hotel venue. Book your next Miami vacation at the W South Beach for an unforgettable oceanfront experience in The Magic City.