The Benefits of SevenRooms Technology in Hospitality

With an ever-evolving market of technology being integrated into hospitality, some companies rise to the forefront by offering innovative services to improve the operational flow of businesses. Customer relations management systems like SevenRooms help brands to connect with their guests through providing insight into their needs. SevenRooms technology has made an impact in a number of hotels, restaurants and hospitality venues across the world, and continues to provide services that help businesses take their brands to the next level.

Photo: SevenRooms – Benefits of SevenRooms Technology in Hospitality



For venues looking to make an impression on their guests, advancements in technology have ushered in a new era where businesses rely on tech to support their success. Owners now have to consider how these new innovations are integrated into customer expectations, and how these tools can be used to enhance the guest experience. SevenRooms aims to provide these solutions through empowering businesses to be able to connect with their guests and build personalized relationships. Making guests feel right at home is their primary goal, building their company around taking hospitality to a new level fit for the 21st Century.


Photo: Zocha Group – Benefits of SevenRooms Technology in Hospitality


The variety of solutions SevenRooms is able to provide makes for a one-stop-shop for owners aiming to improve their guests’ experience before, during and after arriving at their venue. Making a reservation has never been easier as both web and mobile applications assist guests in planning their visit to a venue. Guest profiles help both the customer and the venue through managing covers in an organized way, beginning before they even walk through the door. During their visit, guests’ profiles are updated with relevant information to build a database for owners to draw from in customizing future visits. SevenRooms is also able to offer reservation upgrades and additional experiences, along with event management systems that help organize processes to generate more revenue for businesses. Marketing campaigns can also be tracked to make targeting relevant guests a simple task.


Photo: SevenRooms – Benefits of SevenRooms Technology in Hospitality

Hospitality Spaces

There are a number of environments where SevenRooms can be integrated to streamline operational processes and improve guest relations. Restaurants see improvements through utilizing reservation features that build customer profiles and create ease within in-house seating. In the world of hotels, staying organized with the thousands of guests staying at the venue each year becomes an essential priority. With SevenRooms, guest information can be synced across properties to create a seamless experience no matter where they stay. Successful marketing campaigns created through the system make for loyal guests as they see the perks of repeating visits across properties. Nightlife venues also benefit from using SevenRooms through keeping track of the bevy of patrons that often slip through the cracks. Guestlist management, promoter tracking tools and check-in systems all contribute to a successful night of service. Live spend tracking lets owners see which of their guests are big supporters of the brand, and information kept in guest profiles contributes to helpug them feel like a welcomed regular. Other entertainment spaces like sporting and entertainment venues, membership clubs and the like have also seen benefits from SevenRooms’ organizational support.


Photo: Zocha Group – Benefits of SevenRooms Technology in Hospitality

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High-Tech Hotels Taking Over the Market

Integrating technology into businesses has become a prime focus for many industries and is being especially embraced by the hospitality market. Hotels are getting creative in finding out new ways to give their guests the ultimate experience through integrating tech aspects into their stay. From smartphone check-ins to robot butlers, hotels around the world are breaking the norm of what a 21st Century hotel experience should be.

Photo: Zocha Group


The W Singapore – Sentosa, Singapore

Dive into the pool at The W in Singapore and it’ll be music to your ears as their underwater speakers make sure you never miss a beat. LED lighting throughout the property ushers in a party-friendly atmosphere, and if you spring for their signature Extreme WOW Suite, you’ll get a private DJ booth right in your room.


Photo: The W Singapore

Photo: The W Singapore – Extreme Wow Suite

Blow Up Hall 5050 – Poznan, Poland

No need to check into the front desk here—unlock the door to your room with a digital key sent via smartphone. Numerous digital, interactive art installations throughout the property make you feel like you’re a part of the artwork, including their “Blow Up” piece in the lobby that enlarges guests photos on a wall.


Photo: Blow Up Hall 5050

Photo: Blow Up Hall 5050

NH Hotel – Berlin, Germany

Holographic tech is the way to go at NH Hotel where a business meeting can be enhanced by projecting a person’s 3D image or work presentation in the conference space. If you’re feeling musical, you can also request a keyboard or guitar to be delivered to your room upon request.


Photo: NH Hotel Berlin

Photo: NH Hotel Berlin

Aloft Cupertino – Cupertino, California

You’ll get a one-of-a-kind experience at the Aloft Cupertino pool, where a robotic butler called Botlr will hand deliver your towel. The friendly device also has the ability to take elevator rides and will be your own personal room service making deliveries right to your room.


Photo: Aloft Cupertino

Photo: Aloft Cupertino Robot Butler

Loews Hotel 1000 – Seattle, Washington

Taking “smart” to the next level, Loews Hotel 1000’s rooms come with sensors to detect body heat, ensuring that you’re never interrupted by housekeeping. The smart mini bar alerts the front desk when it needs a re-stock, and two virtual reality golf courses in the hotel will give you the illusion that you’re right on the green.


Photo: Loews Hotel 1000 Seattle

Photo: Loews Hotel 1000 Seattle

hub by Premier Inn – London, England

The hub’s smartphone app will be the answer to your prayers when you stay at this London destination. You can adjust the room’s lighting, TV, air conditioning, and turn on the door’s ‘Do Not Disturb’ sign. A virtual reality element will even let you use your phone’s camera to show information about nearby restaurants and bars.


hub by Premier Inn London

Photo: hub by Premier Inn London

The Yotel – NYC, New York

This Manhattan property has its own stationed robotic arm, the Yobot, that stores luggage for guests in a wall of 150 lockers. To retrieve belongings, just type in a personal pin and see the Yobot work its magic knowing exactly where it’s stored. Their digital kiosk streamlines the check-in process and retractable motorized beds also easily help free up space in rooms.


Photo: Yotal NYC

Photo: Yobat at Yotal NYC

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The Future of Tech in Hospitality

As modern technology continues to develop at a rapid speed, the hospitality industry has responded by embracing new and innovative ways of integrating tech into businesses. The industry has been able to use technology to increase efficiency from targeted marketing, to POS systems, to loyalty programs. With enhancing the guest experience being the ultimate goal, new trends in hospitality technology are set to disrupt the market and create a world of convenience both for businesses and their guests.

Photo: Zocha Group



With the hustle and bustle of managing lively guests experiences, the nightlife industry has been impacted by tech advancements such as exposure through social media algorithms and venue information provided by search engines. As for apps, there have been many companies making their foray into nightlife in attempts to boost the guest experience during their night out. The up-and-coming Qorum combines mobile, cardless bar tabs with the mindful goal of providing a free ride home for anyone spending 60 minutes at participating bars. With venues offering discounts for in-app purchases, users can drink worry-free as a partnership with Uber allows their ride home to be covered by Qorum. Venues benefit from Qorum’s automated digital marketing while users get recommendations for where they should spend their night. Qorum’s technology platform aims to combat the social problems associated with drunk driving and the nightlife problems of EMV compliance and unclosed bar tabs. Part city guide and part designated driver, Qorum is set to disrupt the market as cash and card payments quickly become a thing of the past.


Photo: Qorum


The hotel industry has raised guest expectations through the years from mobile device room entry to seamless automated check-in systems. The impact of these types of enhancements has created a push to further explore how a traveler’s stay can be personalized to fit their lifestyle. The company Keypr has created a centralized platform for guests to have their every need addressed right at their fingertips. They can log on via mobile or in-room tablet to check into the hotel, arrange for room cleaning, book restaurant reservations or use a customized variety of other services. To enhance the experience among staff, Alice is a system that allows different hotel departments to communicate in one manageable platform. Hotel operations are then made easier as management, staff, concierge, and guests are all connected through a single outlet.


Photo: Keypr


Dining locations often see hundreds of guests walk in and out of their doors on a daily basis, and embrace ways to utilize technology in their management operations. In the past decade, systems like OpenTable and Resy have set the standard with being able to organize CRM data along with creating the convenience of mobile engagement for guests. SevenRooms has taken reservation software to the next level in being able to combine guest data among multiple venue locations, generate automatic close out reports, and send alerts directly to management about important guest activities and purchases as they are placed in the integrated POS system.


Photo: SevenRooms


Technology’s role in hospitality will likely continue to grow in the future as many venues will find it to be a necessity rather than an option. With guests becoming more used to competitors offering the convenience of automated systems and mobile integration, businesses will need to focus on staying ahead of the curve to continue to meet ever-rising guest expectations.

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For information on hotel accommodations, nightlife tables, or restaurant reservations, please contact


Innovation and Growth at Techweek Los Angeles

This past November, Los Angeles was visited by Techweek—an innovation-focused media company with a goal to unite businesses, talent and entrepreneurs at their annual week-long conference. Traveling across the country to tech hubs like Chicago, Miami, and New York, the Techweek conference champions the growth of sustainable companies that are able to generate wealth alongside making a positive impact on the ecosystem of the industry. Speakers from burgeoning companies from around the world shared their expertise in what it takes to build a business in the modern tech landscape.

Photo: Santa Monica


Hero Companies

A common phrase heard throughout the week was talk of “Hero Companies,” which are the focus of Techweek’s guidance. These are companies which put sustainability and impact at the head of their brand’s mission. A Hero Company will foster creativity and innovation while simultaneously achieving efficiency in growth and profit. Speakers from Hero Companies were present throughout the week to offer advice to attendees in areas such as start-ups, artificial intelligence, fundraising, and more. 


Photo: Techweek Los Angeles

The Panel

A panel on Customer Acquisition included Grant Langston, CEO of eHarmony, in a discussion on how to acquire customers in consumer-facing businesses. Another dialogue on Startup Growth was presented by Oracle. Speakers touched on a variety of topics such as producing a customer acquisition strategy and maintaining brand credibility. A fireside chat hosted by Verisign included Brand Name Expert Alexandra Watkins, who educated attendees about brainstorming creative ideas for company names. During the Algorithm for Success panel, experts from immigrant communities discussed how to provide exposure to tech programs amongst immigrant youth, along with how immigrant accessibility to information via tech has become of increasing importance in recent years.

The Growth Financing panel was especially relevant for Hero Companies, as both of the companies that were represented are working towards making strides in the health and medical industry. Greg Drobnick, the Co-Founder of Heal, a website and app for patients to book house calls with doctors, was joined by Belinda Tan, Co-Founder of Science 37—a company that makes clinical trials more available to participants and pushes to accelerate medical discovery.  Both provided insight in how they gathered funding in the initial stages of their companies, along with how and where to properly spend investment money after funds are raised.


Photo: Techweek – Grant Langston, eHarmony

Founders and Funding

Another standout was the Founder and Funding dialogue, which consisted of an all-female panel of entrepreneurs from SheWorx, Stop, Breathe & Think, FitFabFun, and The Flex Company. Each at different stages of growth in their businesses, they touched on subjects of selling your vision, pre-seed funding, and venture capital.

Aside from panels, the conference also included a Startup Showcase, Women in Tech Breakfast, Hiring Fest, and a Leadership Development Bootcamp. Techweek’s Founder’s House was also a draw for attendees. The invitation-only cocktail event featured Augmented and Virtual Reality gadgets, complimentary massages, and personal chefs that enhanced the networking experience. Techweek’s many activities and speakers helped contribute invaluable information from Hero Companies all around the world to further educate members of Los Angeles’ tech industry, and proves to be an event worth attending in years to come.


Photo: Techweek Los Angeles Virtual Reality

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Photo: Techweek Los Angeles

Photo: Techweek Los Angeles

Photo: Techweek Los Angeles; Jason Brooks, Grant Langston, John Tabis, Khudor Annous, Steve Weiss

Photo: Techweek Los Angeles

Photo: Techweek Los Angeles; Chang Xu, David Oh, Erik Huberman, Cristina Escoda, Spencer Stephens