The Future of Hospitality Technology

Photo: Zocha Group – The Future of Hospitality Technology

 

Future of Hospitality Technology

As modern technology continues to develop at a rapid speed, the hospitality industry has responded by embracing new and innovative ways of integrating tech into businesses. The industry has been able to use technology to increase efficiency from targeted marketing, to POS systems, to loyalty programs. With enhancing the guest experience being the ultimate goal, new trends in the future of hospitality technology are set to disrupt the market and create a world of convenience both for businesses and their guests.




Nightlife

With the hustle and bustle of managing lively guests experiences, the nightlife industry has been impacted by tech advancements such as exposure through social media algorithms and venue information provided by search engines. As for apps, there have been many companies making their foray into nightlife in attempts to boost the guest experience during their night out.

The up-and-coming Qorum combines mobile, cardless bar tabs with the mindful goal of providing a free ride home for anyone spending 60 minutes at participating bars. With venues offering discounts for in-app purchases, users can drink worry-free as a partnership with Uber allows their ride home to be covered by Qorum. Venues benefit from Qorum’s automated digital marketing while users get recommendations for where they should spend their night. Qorum’s technology platform aims to combat the social problems associated with drunk driving and the nightlife problems of EMV compliance and unclosed bar tabs. Part city guide and part designated driver, Qorum is set to disrupt the market as cash and card payments quickly become a thing of the past.

Nightlife venues are also being enhanced onsite by creative visuals and displays. Companies like Gesturetek have the ability to create interactive tables and bar tops that add a touch of innovation to typical nightlife decor. Zuzor creates interactive walls where motion sensors detect guests’ movements, making for a fun way to become a part of a venue’s scenery. In a generation of social media being a prime way for nightlife brands to market themselves through guest-generated content, these types of enhancements within the space create a draw for patrons looking for visual elements to share online.




Photo: Qorum – The Future of Hospitality Technology

Hotels

The hotel industry has raised guest expectations through the years from mobile device room entry to seamless automated check-in systems. The impact of these types of enhancements has created a push to further explore how a traveler’s stay can be personalized to fit their lifestyle. The company Keypr has created a centralized platform for guests to have their every need addressed right at their fingertips.

They can log on via mobile or in-room tablet to check into the hotel, arrange for room cleaning, book restaurant reservations or use a customized variety of other services. To enhance the experience among staff, Alice is a system that allows different hotel departments to communicate in one manageable platform. Hotel operations are then made easier as management, staff, concierge, and guests are all connected through a single outlet.

Many hotel properties have also started analyzing ways to conserve energy, taking on eco-friendly practices to enhance sustainability. Smart lighting systems can automate usage to improve energy consumption. Places like the Chatwal Hotel in New York have used this method in upgrading to LED lighting, saving the hotel annual expenses as well as reducing energy consumption 90%. These types of thoughtful tech improvements have also improved hotel air conditioning and heating practices.




Photo: Keypr – The Future of Hospitality Technology

Restaurants

Dining locations often see hundreds of guests walk in and out of their doors on a daily basis, and embrace ways to utilize technology in their management operations. In the past decade, systems like OpenTable and Resy have set the standard with being able to organize CRM data along with creating the convenience of mobile engagement for guests. SevenRooms has taken reservation software to the next level in being able to combine guest data among multiple venue locations, generate automatic close out reports, and send alerts directly to management about important guest activities and purchases as they are placed in the integrated POS system.

There are also structural elements of restaurants that are being enhanced by new technologies. Digital ordering has slowly made its way into restaurants in the form of self-service kiosks and tabletop ordering. Customers can browse menu options and pay all within the device, reducing the need for human workers and streamlining the dining experience. An expanding trend in restaurants has skipped the brick and mortar experience altogether, with online ordering apps enabling ghost kitchens to operate and deliver to customers directly. These kitchens have the ability to create multiple brands on apps and websites, all being served out of the same online-only kitchen.

Technology’s role in hospitality will likely continue to grow in the future as many venues will find it to be a necessity rather than an option. With guests becoming more used to competitors offering the convenience of automated systems and mobile integration, businesses will need to focus on staying ahead of the curve to continue to meet ever-rising guest expectations.

 

Photo: SevenRooms – The Future of Hospitality Technology

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For information on hotel accommodations, nightlife tables, or restaurant reservations, please contact concierge@zochagroup.com or inquire in the chat box below.

 

Photo: Zocha Group – The Future of Hospitality Technology

The Benefits of SevenRooms Technology in Hospitality

Photo: SevenRooms – Benefits of SevenRooms Technology in Hospitality

 

SevenRooms Technology

With an ever-evolving market of technology being integrated into hospitality, some companies rise to the forefront by offering innovative services to improve the operational flow of businesses. Customer relations management systems like SevenRooms help brands to connect with their guests through providing insight into their needs. SevenRooms technology has made an impact in a number of hotels, restaurants and hospitality venues across the world, and continues to provide services that help businesses take their brands to the next level.




sevenrooms hospitality technology

Photo: SevenRooms – The Future of Hospitality Technology

Company

For venues looking to make an impression on their guests, advancements in technology have ushered in a new era where businesses rely on tech to support their success. Owners now have to consider how these new innovations are integrated into customer expectations, and how these tools can be used to enhance the guest experience. SevenRooms aims to provide these solutions through empowering businesses to be able to connect with their guests and build personalized relationships. Making guests feel right at home is their primary goal, building their company around taking hospitality to a new level fit for the 21st Century.




Photo: Zocha Group – Benefits of SevenRooms Technology in Hospitality

Services

The variety of solutions SevenRooms is able to provide makes for a one-stop-shop for owners aiming to improve their guests’ experience before, during and after arriving at their venue. Making a reservation has never been easier as both web and mobile applications assist guests in planning their visit to a venue. Guest profiles help both the customer and the venue through managing covers in an organized way, beginning before they even walk through the door. During their visit, guests’ profiles are updated with relevant information to build a database for owners to draw from in customizing future visits. SevenRooms is also able to offer reservation upgrades and additional experiences, along with event management systems that help organize processes to generate more revenue for businesses. Marketing campaigns can also be tracked to make targeting relevant guests a simple task.




Photo: SevenRooms – Benefits of SevenRooms Technology in Hospitality

Hospitality Spaces

There are a number of environments where SevenRooms can be integrated to streamline operational processes and improve guest relations. Restaurants see improvements through utilizing reservation features that build customer profiles and create ease within in-house seating. In the world of hotels, staying organized with the thousands of guests staying at the venue each year becomes an essential priority. With SevenRooms, guest information can be synced across properties to create a seamless experience no matter where they stay. Successful marketing campaigns created through the system make for loyal guests as they see the perks of repeating visits across properties. Nightlife venues also benefit from using SevenRooms through keeping track of the bevy of patrons that often slip through the cracks. Guestlist management, promoter tracking tools and check-in systems all contribute to a successful night of service. Live spend tracking lets owners see which of their guests are big supporters of the brand, and information kept in guest profiles contributes to helpug them feel like a welcomed regular. Other entertainment spaces like sporting and entertainment venues, membership clubs and the like have also seen benefits from SevenRooms’ organizational support.

 

Photo: Zocha Group – Benefits of SevenRooms Technology in Hospitality

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For information on integrating SevenRooms into your business, contact concierge@zochagroup.com or inquire through the chat box below

High Tech Hotels Taking Over the Market

Photo: Zocha Group – High Tech Hotels Taking Over the Market

 

High-Tech Hotels

Integrating technology into businesses has become a prime focus for many industries and is being especially embraced by the hospitality market. Hotels are getting creative in finding out new ways to give their guests the ultimate experience through integrating tech aspects into their stay. From smartphone check-ins to robot butlers, these high tech hotels around the world are breaking the norm of what a 21st Century hotel experience should be.




high tech hotels

Photo: Zocha Group

The W Singapore – Sentosa, Singapore

Dive into the pool at The W in Singapore and it’ll be music to your ears as their underwater speakers make sure you never miss a beat. LED lighting throughout the property ushers in a party-friendly atmosphere, and if you spring for their signature Extreme WOW Suite, you’ll get a private DJ booth right in your room.




Blow Up Hall 5050 – Poznan, Poland

No need to check into the front desk here—unlock the door to your room with a digital key sent via smartphone. Numerous digital, interactive art installations throughout the property make you feel like you’re a part of the artwork, including their “Blow Up” piece in the lobby that enlarges guests photos on a wall.




NH Hotel – Berlin, Germany

Holographic tech is the way to go at NH Hotel where a business meeting can be enhanced by projecting a person’s 3D image or work presentation in the conference space. If you’re feeling musical, you can also request a keyboard or guitar to be delivered to your room upon request.

Aloft Cupertino – Cupertino, California

You’ll get a one-of-a-kind experience at the Aloft Cupertino pool, where a robotic butler called Botlr will hand deliver your towel. The friendly device also has the ability to take elevator rides and will be your own personal room service making deliveries right to your room.

Loews Hotel 1000 – Seattle, Washington

Taking “smart” to the next level, Loews Hotel 1000’s rooms come with sensors to detect body heat, ensuring that you’re never interrupted by housekeeping. The smart mini bar alerts the front desk when it needs a re-stock, and two virtual reality golf courses in the hotel will give you the illusion that you’re right on the green.

hub by Premier Inn – London, England

The hub’s smartphone app will be the answer to your prayers when you stay at this London destination. You can adjust the room’s lighting, TV, air conditioning, and turn on the door’s ‘Do Not Disturb’ sign. A virtual reality element will even let you use your phone’s camera to show information about nearby restaurants and bars.

The Yotel – NYC, New York

This Manhattan property has its own stationed robotic arm, the Yobot, that stores luggage for guests in a wall of 150 lockers. To retrieve belongings, just type in a personal pin and see the Yobot work its magic knowing exactly where it’s stored. Their digital kiosk streamlines the check-in process and retractable motorized beds also easily help free up space in rooms.

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For information on booking a room at any of these hotels, contact concierge@zochagroup.com or inquire in the chat box below.